Thrive Digital Workshops

Thrive is here to support you to make your business the best it can be. Whether you are looking for ways to increase your turnover, grow your business or just do things more efficiently so that you can spend more time on the things you enjoy doing, Thrive can help.

As part of the Thrive programme (click here for more information on Thrive Business Support service)  you can book in for a range of FREE Digital workshops which include: 

 

Introduction to Paid Advertising

24.08.22 – 1pm-4pm

 

Website Improvements & SEO

28.09.22 – 1pm-4pm

01.11.22 – 10am-1pm

 

Successful Google Search Ads for Small Businesses

11.10.22 – 1:00pm-4:00pm

 

Basic Google Analytics

17.11.22 – 1pm-4pm

 

Facebook & Instagram Ads

07.12.22 – 10am-1pm

 

To book on to any of the workshops above please contact info@northdevonplus.co.uk with your name , contact details and the workshop/s you wish to book on or call 01237 428 834.

Workshop descriptions -

Website Improvements & SEO

Join us for this highly informative workshop which will focus on what makes a good website, best practices when managing your own website and how to optimise it for Google and other search engines.

We will be delving into this from a basic to intermediate level to understand just how Google works at categorising websites and webpages on various search listings and the techniques used to improve this whilst utilising good practice and making your website more user friendly for those landing on it.

 

Basic Google Analytics

Google Analytics is a very important digital marketing tool, but seriously underused by most businesses.

Google Analytics allows you to track and understand your customer’s behaviour, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors to your website.

This workshop teaches the basic features of Google Analytics including how to create an account, implement tracking code, analyse basic reports, and set up goals and campaign tracking.

 

Introduction to Paid Advertising

In this introduction into paid online advertising we will take a look at the many options available to drive more traffic to your website using paid advertising. Our experienced Digital Trainer will provide you an overview of the world of paid advertising, how it works at a high level and what platforms offer the opportunity to advertise with them.

  • Identify key differences between organic placements/listings and paid ads.
  • Compare and discuss the main pros and cons of online advertising
  • Identify different types of online adverting options and discuss what might be the best option for you
  • Discover how many people are looking for your product / service online

This workshop is for you if you have heard about online advertising but not sure exactly what it is or how you could use it effectively for your business.

 

Facebook & Instagram Ads

In this workshop we introduce you to the world of using paid adverting through the popular social media channels Facebook and Instagram. Our digital trainer will take you from the very beginning of what adverting on FB and Insta is to planning out your first social media ad campaign. In this interactive session we’ll not only look at and discuss other businesses advertising on Facebook and Instagram but we will also be working towards building the foundation blocks for you to go away and plan your own advertising campaign.

  • How to advertise on Facebook and Instagram and how it works
  • What campaign and ad options might work best for you
  • To discover your target audiences and the difference in messaging
  • Best practice for Facebook and Instagram ads

 

Successful Google Search Ads for Small Businesses

In this workshop we build on your existing knowledge of online advertising and deep dive into the most popular advertising platform to date, Google Ads. This workshop is for anyone that is ready to start adverting using Google search and would like to learn foundations of setting up a successful Google Ads campaign.

This workshop will cover:

  • The theory behind advertising online successfully
  • What keywords are and how bidding on them works
  • How to set up your Google ads account from scratch using best practice
  • How to structure your ad campaigns, ad groups and keywords for best results and ease of management
  • How to set up conversion tracking and track online sales, revenue, lead forms and phone calls
  • How to write engaging copy for your ads
  • What to expect when you launch your first Google Ads campaign

To book on to any of the workshops above please contact info@northdevonplus.co.uk with your name , contact details and the workshop/s you wish to book on or call 01237 428 834.

The Thrive programme is funded by the European Regional Development Fund.